People Counting Blog

What is a People Counter? Is it the Same as a Footfall Counter?

Posted by Tom Bell on May 16, 2019 5:32:24 PM

What is a people counter?

A people counter is any device that is used to count the number of people that use an entrance/exit or passageway. Depending on how the counter is used, a people counter may be called a footfall counter, a door counter, a customer counter, or a visitor counter. All these people counters work in the same way. First, a count line is set up in the configuration settings of the device. When the device detects that a person has crossed the count line while travelling in the direction being reported, the count output from the line increases.  This data is then sent via the Internet to a retail analytics platform for analysis.

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In-store Retail Analytics Using People Counters - What Data Can I Collect?

Posted by Tom Bell on May 15, 2019 11:07:36 PM

People counters can be used to collect a wide variety of data for important in-store retail analytics. Find out what data can be collected with our handy infographic.

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Irisys Experts: Selecting the Right People Counting Vendor and Analytics Package

Posted by Nick Stogdale on Nov 30, 2017 5:27:56 PM

For retailers investigating the complexities of people counting solutions, what you don’t know can hurt you. Selecting the right vendor to provide the people counting solutions to meet your business-critical needs can be difficult if you don’t know where to begin. No matter how familiar you are with people counting technology and analytics, it’s imperative to select a vendor who is committed to your success by ensuring you have the most innovative, industry-leading solutions at your disposal to increase operational efficiencies and expand revenue opportunities.

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Irisys Experts - Vector 4D Q&A

Posted by Allen Haynes on Nov 9, 2017 1:34:34 PM

Vector 4D - downward - small

The ‘Irisys Expert Interviews’ are a series of interviews designed to cover key themes in Irisys technology and applications.

In this interview, Nick Stogdale chats with Tim Wheatley, Irisys CTO, and Neil Johnson, Irisys Chief Software Architect, about the development and capabilities of the Vector 4D people counter.

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NRF Special Series – Irisys’ Experts Q & A with Retail Business Consultant Lorie Fontaine-Demski

Posted by Allen Haynes on Oct 25, 2017 1:58:15 PM

People counting technology and queue management systems are perfectly positioned to help retailers and grocers capture and take actionable data.

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Nearly Half of UK Stores Are Not Using Footfall Data to Improve Sales

Posted by Allen Haynes on Sep 5, 2017 10:00:00 AM

As the retail landscape continues to change with the evolving world of online shopping, it is becoming more important for retailers to better understand the nuances of customer traffic. By doing so, brick-and-mortar stores will be empowered to develop and strengthen the in-store strategies that will ultimately improve conversion ratios and help them make the most of every customer.

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UK Retail Sales Surge, Pound at Its Strongest Level in Eight Months

Posted by Allen Haynes on May 22, 2017 4:31:32 PM

Recent warm weather and a later than normal Easter brought shoppers out onto the high streets in April, creating a surprise surge in retail spending, according to a recent report from the Office for National Statistics.

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Customer Satisfaction: Are Bricks-and-Mortar Retailers Closing Gap on Internet Retailers?

Posted by Lorie Fontaine Demski on May 4, 2017 10:00:00 AM

The American Customer Satisfaction Index (ACSI) gathers customer satisfaction data for six retail industries – department and discount stores, gas stations, drug stores, specialty retail stores, supermarkets and on-line retail. 

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What Analytics Do Retailers Want to See?

Posted by Jordan Britchford on Apr 27, 2017 10:00:00 AM

For the past few years when it came to customer analytics the online world always reigned supreme. Until relatively recently the offline retailer was left only with their gut instinct and experience with only the most crude hard data to back it.

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Vector 4D Shortlisted for 2017 RBTE Innovation Trail and Award

Posted by Allen Haynes on Apr 24, 2017 5:18:10 PM

Vector 4D, the world’s most advanced people counter launched by Irisys earlier this year, was named a finalist by an independent panel of judges for the 2017 RBTE Innovation Trail and Awards – an award program showcasing the newest, most innovative retail technology on the market.

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