In-store retail analytics is the practice of gathering data from your retail store and then analysing it to provide insights and better understanding of your customers, how they use your store and ultimately how your retail store performs.
A key tool in the collection of this data are footfall and people counters.
When implemented and utilised correctly, footfall analysis can help shape marketing and operational strategies, and the data collected can be used to inform key business decisions.
Without accurate data and footfall analysis, even the best management teams will struggle to answer important questions such as:
With convenience and customer experience now being considered just as important as price, if not more so, answering these questions could be the difference between growth and stagnation.
The use of footfall analysis technology also allows areas for significant operational savings to be identified, as well as new business opportunities.
Achieve operational excellence through expert in-store retail analytics by using people counters to collect the required data.
Retail analytics and footfall analysis are tools that many supermarkets rely on every day to power their queue management systems.
Facing increased competition from online competition, supermarkets use retail analytics and queue management systems to:
Footfall data can also power a queue predictor tool, enabling supermarkets to open and close checkouts as required, providing an improved customer service whilst optimising staffing.