People counting is the use of an electronic device (traditionally called a people counter or footfall counter) to measure the number of people that pass through a certain passage or entrance.
Irisys is a world leading authority on this technology and over 500,000 of our people counters are installed worldwide.
With a high ROI and a very fast payback time, our footfall counters are used by brands, public institutions and international organisations alike.
The information our people counters provide is used at all levels of businesses, from planning front-line activities to setting overall strategy.
To make effective business decisions, you need good intelligence - and that’s what footfall counters provide. Accurate and reliable footfall measurements allow you to:
Calculate your store's conversion ratio
Compare store performance across a worldwide network
Calculate your footfall patterns
Optimise your building layout and staffing levels
Improve customer service
The most advanced people counter in the world with unrivaled count accuracy.
Impressive features such as staff detection, dwell time measuring and the ability to connect multiple units to cover wide openings enable this IoT device to help smart retailers go beyond people counting and optimise their customer experience.
And it does this anonymously, protecting staff and customer privacy!