What is people counting?
People counting is the use of an electronic device (traditionally called a people counter or footfall counter) to measure the number of people that pass through a certain passage or entrance.
Irisys is a world leading authority on this technology and over 500,000 of our people counters are installed worldwide.
With a high ROI and a very fast payback time, our footfall counters are used by brands, public institutions and international organisations alike.
The information our people counters provide is used at all levels of businesses, from planning front-line activities to setting overall strategy.
Benefits of people counting
People counting technology forms the basis for a range of high-tech solutions, including retail analytics, queue management and space utilisation applications.
To make effective business decisions, you need good intelligence - and that’s what footfall counters provide. Accurate and reliable footfall measurements allow you to:
Calculate your store's conversion ratio
Compare store performance across a worldwide network
Calculate your footfall patterns
Optimise your building layout and staffing levels
Improve customer service
Applications
People counting devices can be used in a huge range of applications. Select one below to see the benefits and ROI our system can bring.
