People Counting Blog

    In-store Retail Analytics Using People Counters - What Data Can I Collect?

    Posted by Tom Bell on May 15, 2019 11:07:36 PM

    People counters can be used to collect a wide variety of data for important in-store retail analytics. Find out what data can be collected with our handy infographic.

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    Go Beyond People Counting - Measure Customer and Staff Interactions

    Posted by Tom Bell on Dec 14, 2018 3:18:13 PM

    *** This post is part of our Go Beyond People Counting series ***

    In today’s competitive market, every retailer is trying to increase their profitability and sales revenue, but can you really do this if you do not understand how your staff interact with customers?

    By combining advanced staff detection and dwell measurement features, the Vector 4D is able to provide objective data for business decision making.

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    Go Beyond People Counting - Measure Customer Dwell

    Posted by Tom Bell on Dec 5, 2018 2:12:16 PM

    *** This post is part of our Go Beyond People Counting series ***

    Being able to count people as they pass a certain point only gives you limited information – how many people have gone past that certain point. By measuring the length of time a person dwells in a particular area you can add an additional level of detail to this information. For example, in a retail environment instead of just measuring how many people go past a particular display, you could also measure how long they spent at the display and understand how engaged they were with it.

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    How To Increase The Value Of Each Store Visitor

    Posted by Nick Stogdale on Oct 26, 2018 10:21:10 AM

     

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    Things To Consider Before Closing A Store Location

    Posted by Nick Stogdale on Oct 19, 2018 5:35:35 PM

    A decade may have passed since the most significant global financial downturn in recent history, but the British high street still bears the scars of a folding economy, with many famous stores permanently shutting their doors and others struggling to hold on.

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    Vector 4D: The Only People Counter that Removes Staff from Analytics

    Posted by Allen Haynes on Sep 5, 2018 2:14:51 PM

    NORTHAMPTON, UK, and ATLANTA (5 Sept., 2018) – Irisys, the world’s leading supplier of people counting technology and grocery queue management, has begun taking orders and shipping its latest product – Vector 4D.

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    Retail Estate Management: 4 Ways to Improve Marketing ROI

    Posted by Nick Stogdale on Aug 24, 2018 9:39:48 AM

    Measuring marketing ROI can seem like a challenge in a brick-and-mortar store.

    Digital stores provide obvious ways to gather data but what do you do if your customers are shopping in real life, as opposed to online? With the help of retail analytics, any store can use retail estate management to help improve the ROI of marketing campaigns.

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    How People Counters Improve Your Bottom Line

    Posted by Nick Stogdale on Jul 12, 2018 9:08:00 AM

    Insight into footfall traffic is fundamental to improving store performance. In fact, it’s difficult to achieve better results without measuring the volume of customers, as well as looking at key metrics such as dwell time and the way that consumers move around your retail store.

    If you have insight into customer responsiveness to your store, its promotions, staff, layout, location etc., then you are equipped with key data that is essential to making the decisions that directly improve the bottom line of the business. When it comes to what people counters can do there are three obvious ways in which using this technology can contribute to better results.

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    Retail Technology: Why People Counters Alone Are Not Enough

    Posted by Jordan Britchford on Jun 18, 2018 3:04:53 PM

    retail-analytics

    Optimising sales opportunities is crucial to the success of any retail business. Traditional people counters have a significant role to play in enabling this by gathering data on customers in the store.

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    Occupancy – The Missing Retail Metric

    Posted by Tim Wheatley on May 15, 2018 2:27:08 PM

    People or traffic counting has long been used by retailers to help understand the performance of their retail stores. Associating the traffic count with transaction records allows retailers to understand their store conversion rate – the key metric that indicates how effective a store is at converting its incoming customers into money. Retailers use this information in a number of ways – comparing store performance across the estate, understanding the impact of advertising campaigns on store performance, understanding the impact of store improvements and driving staff scheduling to ensure that the stores are adequately staffed at the busiest times.

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    Using Occupancy Data to Re-engage Employees With the Workplace

    SafeCount privacy protecting occupancy monitoring - learn more