People counters can be used to collect a wide variety of data for important in-store retail analytics. Find out what data can be collected with our handy infographic.
*** This post is part of our Go Beyond People Counting series ***
In today’s competitive market, every retailer is trying to increase their profitability and sales revenue, but can you really do this if you do not understand how your staff interact with customers?
By combining advanced staff detection and dwell measurement features, the Vector 4D is able to provide objective data for business decision making.
*** This post is part of our Go Beyond People Counting series ***
Being able to count people as they pass a certain point only gives you limited information – how many people have gone past that certain point. By measuring the length of time a person dwells in a particular area you can add an additional level of detail to this information. For example, in a retail environment instead of just measuring how many people go past a particular display, you could also measure how long they spent at the display and understand how engaged they were with it.
A decade may have passed since the most significant global financial downturn in recent history, but the British high street still bears the scars of a folding economy, with many famous stores permanently shutting their doors and others struggling to hold on.
Measuring marketing ROI can seem like a challenge in a brick-and-mortar store.
Digital stores provide obvious ways to gather data but what do you do if your customers are shopping in real life, as opposed to online? With the help of retail analytics, any store can use retail estate management to help improve the ROI of marketing campaigns.
Insight into footfall traffic is fundamental to improving store performance. In fact, it’s difficult to achieve better results without measuring the volume of customers, as well as looking at key metrics such as dwell time and the way that consumers move around your retail store.
If you have insight into customer responsiveness to your store, its promotions, staff, layout, location etc., then you are equipped with key data that is essential to making the decisions that directly improve the bottom line of the business. When it comes to what people counters can do there are three obvious ways in which using this technology can contribute to better results.
Optimising sales opportunities is crucial to the success of any retail business. Traditional people counters have a significant role to play in enabling this by gathering data on customers in the store.
People or traffic counting has long been used by retailers to help understand the performance of their retail stores. Associating the traffic count with transaction records allows retailers to understand their store conversion rate – the key metric that indicates how effective a store is at converting its incoming customers into money. Retailers use this information in a number of ways – comparing store performance across the estate, understanding the impact of advertising campaigns on store performance, understanding the impact of store improvements and driving staff scheduling to ensure that the stores are adequately staffed at the busiest times.
About Irisys
As a leading supplier of people counting sensors, we have over 20 years of experience and have deployed more than 500,000 units.
Our latest product, Vector 4D, is the most advanced people counter ever with innovative features such as staff detection and dwell time monitoring.
Combined with highly accurate counting algorithms, our people counters are used in many scenarios, such as retail analytics, supermarket queue management and space utilisation applications.
Ultimately, we provide our end-users with accurate and reliable data that can transform their business.
