People Counting Blog

UK Retailers Struggling to Connect with Consumers, Create Unique Experience

Posted by Allen Haynes on Mar 23, 2017 12:43:37 PM

UK retailers must innovate and optimize their operational capabilities to deliver a streamlined customer experience to shoppers. This is the call-to-action to the retail industry after only 40 percent of UK shoppers believe retailers are providing “good or great” customer service, according to a recent report from the research firm Zeta Global.

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UK Holiday Sales Expected to Rise 3.5 – 4 Percent Calming Brexit Concerns

Posted by Allen Haynes on Oct 24, 2016 3:56:22 PM

Retailers are expecting British spending to bounce back from Brexit concerns and increase anywhere from 3.5 to 4 percent, according to a report published by Fung Global Retail and Technology.

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U.S. Holiday Sales Expected to Rise, Seasonal Hiring Remains Strong as Retailers Prepare for Busy Shopping Season

Posted by Allen Haynes on Oct 14, 2016 4:35:02 PM

In-store sales are expected to increase 3.6 percent to $655.8 billion, an increase over last year’s $626 billion, according to the National Retail Federation (NRF). And most of those sales will come from inside the store.

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4 Reasons Retail Stores Matter Now More Than Ever

Posted by Allen Haynes on Oct 7, 2016 4:02:57 PM

There’s no doubt that online retailers and virtual stores have taken a huge slice of the consumer market both in the UK and globally. Whilst many now see the dominance of internet sales as the only future for retail, conventional retailers on the high streets and in shopping centres still have a huge role to play in the customer purchasing experience - regardless of the product or brand.

Shopping online has certainly made the consumer’s journey a lot less time consuming and cost-effective. With virtually anything you could possibly want or need now available to buy online - from cars to beef carpaccio - you could argue that consumers have no need set foot in a shop or shopping centre ever again. But, studies show you’d be wrong.

Whilst shopping online is certainly more time efficient (and sometimes cost efficient, too), there’s a number of things which online shops cannot compete with - including adding value to the customer buying experience. Here are just four reasons why retail stores matter more than ever:

IS PEOPLE COUNTING THE ANSWER FOR RETAILERS? >

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Business Booming for U.S. Brick-and-Mortars Who Understand Customers

Posted by Allen Haynes on Sep 22, 2016 8:33:29 PM

Retail sales from brick-and-mortar stores are resurging, negating the claim that traditional brick-and-mortar shopping is dead, according to a recent report from CNBC’s “Mad Money.

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People Counting: The Solution for Back to School Shopping

Posted by Allen Haynes on Jul 21, 2016 7:28:46 PM

Believe it or not, back-to-school season is just around the corner and back-to-school shopping is in sight for parents and retailers alike.

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Customer Experience: The Key to Retail Marketing

Posted by Allen Haynes on Jul 5, 2016 3:08:54 PM

Today’s marketplace leaves little room for retailers to let the customer experience fall by the wayside. Developing a comprehensive, data-driven strategy to maximize the customer experience is an integral component of a marketing plan. And it can be a driving factor in establishing repeat customers and positive brand advocacy.

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4 Ways Retailers Can Put Data to Work

Posted by Allen Haynes on Jun 9, 2016 12:46:17 PM

What are you writing about today?

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How to improve your retail conversion ratio

Posted by Jordan Britchford on May 25, 2016 10:48:00 AM

All retailers have to look after the bottom line, but unfortunately increasing your conversion ratio in-store is easier said than done. Irisys’ years of experience of working with our end-users has given us some key insights to help you increase your conversion rates:

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Data Drives the New Age of Retail Customer Experience

Posted by Allen Haynes on May 17, 2016 3:08:17 PM

Despite what you may think, today’s malls are not going out of style – in fact, malls and shopping centers are smarter and more customer-centered than ever before.

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