People Counting Blog

Occupancy limits? Restrictions on gatherings? Social distancing?

SafeCount can help businesses and organisations ensure customers, visitors and employees have the space they need.

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How to Maximise the Value of Occupancy Data

Posted by Tom Bell on Apr 30, 2020 4:28:00 PM

Measuring occupancy has quickly become the go to method for supermarkets, stores and buildings to meet social distancing requirements and ensure that both customers and employees are kept as safe as possible. But this data has value beyond keeping people safe, how do you maximise this?

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6 Mobile Apps to Count People and Measure Occupancy

Posted by Tom Bell on Apr 30, 2020 4:27:55 PM

Social distancing, occupancy monitoring and how to count the number of people entering and exiting a building are all hot topics due to the ongoing COVID-19 pandemic. We recently published a blog post about how to measure occupancy for social distancing and in it we discussed how mobile apps can help.

In this blog, we decided to dive deeper in to this topic and take a look at 6 mobile apps that can help you count people and measure occupancy.

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How to Measure Occupancy for Social Distancing

Posted by Tom Bell on Apr 30, 2020 4:27:51 PM

Social distancing is all about keeping people apart from each other to prevent the spread of COVID-19. To achieve this, many Governments around the world have implemented social distancing policies that meant non-essential businesses had to close their doors. Many businesses swapped offices for home and remote working, but for essential businesses and shops, this was not possible. They had to remain open as they provide a vital a service, but they also had to find a way to ensure that everyone within their buildings has the space they require to keep safe.

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Occupancy Data – Why Accuracy is Critical

Posted by Tom Bell on Apr 3, 2020 10:03:41 AM

Nearly two years ago, we published a blog about how occupancy data is the missing retail metric. We discussed how retailers were missing out on an opportunity to not only get a better understanding of how customers used their stores, but also how they could optimise staff scheduling to improve the customers experience and potentially reduce staffing costs.

In light of recent events and the current ongoing COVID-19 pandemic, we wanted to revisit this topic as accurate occupancy data is now more important than ever – not just for retail stores, but for offices and buildings everywhere.

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People Counting: GDPR and your Privacy

Posted by Tom Bell on Oct 4, 2019 3:24:59 PM

It's almost 2020, and facial recognition technology is everywhere. Our mobile devices, the self-service immigration checkpoints at airports and social media platforms all use facial-recognition software to make our lives easier and seemingly safer. But, our facial features are a form of personal data, and as such, laws are in place to protect how and when businesses and governmental bodies are authorised to collect, use and process this information. 

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What is a People Counter? Is it the Same as a Footfall Counter?

Posted by Tom Bell on May 16, 2019 5:32:24 PM

What is a people counter?

A people counter is any device that is used to count the number of people that use an entrance/exit or passageway. Depending on how the counter is used, a people counter may be called a footfall counter, a door counter, a customer counter, or a visitor counter. All these people counters work in the same way. First, a count line is set up in the configuration settings of the device. When the device detects that a person has crossed the count line while travelling in the direction being reported, the count output from the line increases.  This data is then sent via the Internet to a retail analytics platform for analysis.

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In-store Retail Analytics Using People Counters - What Data Can I Collect?

Posted by Tom Bell on May 15, 2019 11:07:36 PM

People counters can be used to collect a wide variety of data for important in-store retail analytics. Find out what data can be collected with our handy infographic.

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Go Beyond People Counting - Count in the Dark

Posted by Tom Bell on Jan 8, 2019 12:20:09 PM

*** This post is part of our Go Beyond People Counting series ***

Utilising infrared Time of Flight technology, the Vector 4D people counter accurately tracks customers and staff in tough conditions - from bright sunshine to low light.

Even in total darkness!

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Go Beyond People Counting - Trigger Attendance Calls for Customer Service Staff

Posted by Tom Bell on Dec 19, 2018 12:11:15 PM

*** This post is part of our Go Beyond People Counting series ***

In retail there are many customer touchpoints that directly affect the level of customer service they receive and their intention to purchase, but are non-value adding. These touchpoints are considered essential and whilst not adding value, doing them wrong, badly or not at all can have huge detrimental effects.

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Go Beyond People Counting - Measure Customer and Staff Interactions

Posted by Tom Bell on Dec 14, 2018 3:18:13 PM

*** This post is part of our Go Beyond People Counting series ***

In today’s competitive market, every retailer is trying to increase their profitability and sales revenue, but can you really do this if you do not understand how your staff interact with customers?

By combining advanced staff detection and dwell measurement features, the Vector 4D is able to provide objective data for business decision making.

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