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People Counting Blog

Go Beyond People Counting - Measure Customer and Staff Interactions

Posted by Tom Bell on Dec 14, 2018 3:18:13 PM

This post is part of our Go Beyond People Counting series, which details how the Irisys Vector 4D people counting sensor can help optimise the customer experience with advanced employee detection and customer dwell measuring features.

In today’s competitive market, every retailer is trying to increase their profitability and sales revenue, but can you really do this if you do not understand how your staff interact with customers?

By combining advanced staff detection and dwell measurement features, the Vector 4D is able to provide objective data for business decision making.

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Topics: Go Beyond People Counting

Go Beyond People Counting - Measure Customer Dwell

Posted by Tom Bell on Dec 5, 2018 2:12:16 PM

This post is part of our Go Beyond People Counting series, which details how the Irisys Vector 4D people counting sensor can help optimise the customer experience with advanced employee detection and customer dwell measuring features.

Being able to count people as they pass a certain point only gives you limited information – how many people have gone past that certain point. By measuring the length of time a person dwells in a particular area you can add an additional level of detail to this information. For example, in a retail environment instead of just measuring how many people go past a particular display, you could also measure how long they spent at the display and understand how engaged they were with it.

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Topics: Go Beyond People Counting

Go Beyond People Counting - Employee Identification

Posted by Tom Bell on Nov 30, 2018 3:49:47 PM

This post is part of our Go Beyond People Counting series, which details how the Irisys Vector 4D people counting sensor can help optimise the customer experience with advanced employee detection and customer dwell measuring features.
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Topics: Go Beyond People Counting

Go Beyond People Counting - Introducing Vector 4D

Posted by Tom Bell on Nov 28, 2018 9:16:32 AM

This post is part of our Go Beyond People Counting series, which details how the Irisys Vector 4D people counting sensor can help optimise the customer experience with advanced employee detection and customer dwell measuring features.

In retail, the benefits of people counting are widely known and counting devices are used in many stores worldwide. The Irisys Vector 4D is the next generation of these sensors – featuring advanced functionality that goes beyond just counting people, allowing you to optimise the whole customer experience.

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Topics: Go Beyond People Counting

If Your People Counter wasn’t the Most Accurate On The Market, Would You Be Satisfied?

Posted by Nick Stogdale on Oct 4, 2018 1:37:49 PM

As a retailer, you’re probably acutely aware of the difficulty in running a competitive store. It has never been more essential for businesses to transcend inadequate and outdated performance measuring technology in order to make critical decisions for increasing revenue.

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Topics: Vector 4D

US Retail Sales up 5 Percent Over Last Year, Continuing Upward Trend

Posted by Allen Haynes on Sep 26, 2018 7:25:04 PM

Sales for US retailers improved dramatically to an originally unexpected 5 percent increase in August continuing to surprise store owners after July’s 4.9 percent increase according to a recent report from the National Retail Federation (NRF).

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Topics: Retail Intelligence, NRF Forecast, Retail Forecast, Shopping Trends

Retail Estate Management: 4 Ways to Improve Marketing ROI

Posted by Nick Stogdale on Aug 24, 2018 9:39:48 AM

Measuring marketing ROI can seem like a challenge in a brick-and-mortar store.

Digital stores provide obvious ways to gather data but what do you do if your customers are shopping in real life, as opposed to online? With the help of retail analytics, any store can use retail estate management to help improve the ROI of marketing campaigns.

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Vector 4D: The Only People Counter that Removes Staff From Analytics

Posted by Nick Stogdale on Aug 7, 2018 9:38:39 AM

Analytics have a significant role to play in retail, for offline stores as much as in the online world.

Brick-and-mortar retailers require effective people counting technology to gather the raw data to fuel these analytics. However, the level of detail and insight available differs from one people counter to another and not many can provide truly a accurate picture. Vector 4D is the most advanced people counter on the market today, combining a range of technologies to meet all the needs of retail analysis with ground breaking accuracy.

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4 Things Your Reseller Won’t Tell You About Your People Counter

Posted by Nick Stogdale on Aug 3, 2018 9:38:47 AM

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How People Counters Improve Your Bottom Line

Posted by Nick Stogdale on Jul 12, 2018 9:08:00 AM

Insight into footfall traffic is fundamental to improving store performance. In fact, it’s difficult to achieve better results without measuring the volume of customers, as well as looking at key metrics such as dwell time and the way that consumers move around your retail store.

If you have insight into customer responsiveness to your store, its promotions, staff, layout, location etc., then you are equipped with key data that is essential to making the decisions that directly improve the bottom line of the business. When it comes to what people counters can do there are three obvious ways in which using this technology can contribute to better results.

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