People Counting Blog

What is a People Counter? Is it the Same as a Footfall Counter?

Posted by Tom Bell on May 16, 2019 5:32:24 PM

What is a people counter?

A people counter is any device that is used to count the number of people that use an entrance/exit or passageway. Depending on how the counter is used, a people counter may be called a footfall counter, a door counter, a customer counter, or a visitor counter. All these people counters work in the same way. First, a count line is set up in the configuration settings of the device. When the device detects that a person has crossed the count line while travelling in the direction being reported, the count output from the line increases.  This data is then sent via the Internet to a retail analytics platform for analysis.

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In-store Retail Analytics Using People Counters - What Data Can I Collect?

Posted by Tom Bell on May 15, 2019 11:07:36 PM

People counters can be used to collect a wide variety of data for important in-store retail analytics. Find out what data can be collected with our handy infographic.

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Go Beyond People Counting - Count in the Dark

Posted by Tom Bell on Jan 8, 2019 12:20:09 PM

*** This post is part of our Go Beyond People Counting series ***

Utilising infrared Time of Flight technology, the Vector 4D people counter accurately tracks customers and staff in tough conditions - from bright sunshine to low light.

Even in total darkness!

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Go Beyond People Counting - Trigger Attendance Calls for Customer Service Staff

Posted by Tom Bell on Dec 19, 2018 12:11:15 PM

*** This post is part of our Go Beyond People Counting series ***

In retail there are many customer touchpoints that directly affect the level of customer service they receive and their intention to purchase, but are non-value adding. These touchpoints are considered essential and whilst not adding value, doing them wrong, badly or not at all can have huge detrimental effects.

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Go Beyond People Counting - Measure Customer and Staff Interactions

Posted by Tom Bell on Dec 14, 2018 3:18:13 PM

*** This post is part of our Go Beyond People Counting series ***

In today’s competitive market, every retailer is trying to increase their profitability and sales revenue, but can you really do this if you do not understand how your staff interact with customers?

By combining advanced staff detection and dwell measurement features, the Vector 4D is able to provide objective data for business decision making.

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Go Beyond People Counting - Measure Customer Dwell

Posted by Tom Bell on Dec 5, 2018 2:12:16 PM

*** This post is part of our Go Beyond People Counting series ***

Being able to count people as they pass a certain point only gives you limited information – how many people have gone past that certain point. By measuring the length of time a person dwells in a particular area you can add an additional level of detail to this information. For example, in a retail environment instead of just measuring how many people go past a particular display, you could also measure how long they spent at the display and understand how engaged they were with it.

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Go Beyond People Counting - Employee Detection

Posted by Tom Bell on Nov 30, 2018 3:49:47 PM

*** This post is part of our Go Beyond People Counting series ***

Employee detection is an emerging trend in people counting sensors. The applications for this functionality are very varied and range from excluding staff in low traffic flow environment for more accurate data, to understanding how staff movements influence customers and even to automating calls for staff when customers are waiting.

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Go Beyond People Counting - Introducing Vector 4D

Posted by Tom Bell on Nov 28, 2018 9:16:32 AM

*** This post is part of our Go Beyond People Counting series ***

In retail, the benefits of people counting are widely known and counting devices are used in many stores worldwide. The Irisys Vector 4D is the next generation of these sensors – featuring advanced functionality that goes beyond just counting people, allowing you to optimise the whole customer experience.

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If Your People Counter wasn’t the Most Accurate On The Market, Would You Be Satisfied?

Posted by Nick Stogdale on Oct 4, 2018 1:37:49 PM

As a retailer, you’re probably acutely aware of the difficulty in running a competitive store. It has never been more essential for businesses to transcend inadequate and outdated performance measuring technology in order to make critical decisions for increasing revenue.

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US Retail Sales up 5 Percent Over Last Year, Continuing Upward Trend

Posted by Allen Haynes on Sep 26, 2018 7:25:04 PM

Sales for US retailers improved dramatically to an originally unexpected 5 percent increase in August continuing to surprise store owners after July’s 4.9 percent increase according to a recent report from the National Retail Federation (NRF).

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