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People Counting blog

Retail Technology: Why People Counters Alone Are Not Enough

Posted by Jordan Britchford on Jun 18, 2018 3:04:53 PM

retail-analytics

Optimising sales opportunities is crucial to the success of any retail business. Traditional people counters have a significant role to play in enabling this by gathering data on customers in the store.

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Occupancy – The Missing Retail Metric

Posted by Tim Wheatley on May 15, 2018 2:27:08 PM

People or traffic counting has long been used by retailers to help understand the performance of their retail stores. Associating the traffic count with transaction records allows retailers to understand their store conversion rate – the key metric that indicates how effective a store is at converting its incoming customers into money. Retailers use this information in a number of ways – comparing store performance across the estate, understanding the impact of advertising campaigns on store performance, understanding the impact of store improvements and driving staff scheduling to ensure that the stores are adequately staffed at the busiest times.

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Topics: retail footfall monitoring, Vector 4D, Retail Intelligence

How Robust Can Height Measurement Be?

Posted by Jordan Britchford on Apr 13, 2018 10:20:00 AM

An ability to remove children from the total people count by estimating and filtering height has been promoted as one of the key features of people counting technology for several years. Now with the Irisys Vector 4D coming to market, there is, for the first time, an accurate and reliable way of actually measuring height.

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Topics: Vector 4D

How busy is your store, and why does it matter?

Posted by Jordan Britchford on Feb 27, 2018 9:53:20 AM

How busy is your store at any given time? How does this change, and how does it affect your conversion ratio? These are basic questions that every retailer has to ask, but until now they have been surprisingly difficult questions to answer, even for retailers with a comprehensive people counting solution.

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Topics: retail people counting solutions, Retail Analytics

NRF 2018 - Better Conversion Reigns as Top Retailer Need for Second Consecutive Year

Posted by Allen Haynes on Feb 6, 2018 3:53:20 PM

Retail executives from around the world converged in New York City Jan. 14-16 for the National Retail Federation’s (NRF) BIG Show. The retail industry’s premier showcase, executives attend NRF every year to find solutions that will improve store performance and ultimately increase company-wide sales. At the show, Irisys held an interactive survey to identify what performance areas retailers are relying on analytics to help them reach their goals.

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Topics: Conversion, Queue Intelligence, Vector 4D, NRF 2018

5 Strategies for Developing a Productive Workforce

Posted by Jordan Britchford on Feb 6, 2018 10:01:10 AM

Workforce productivity holds the key to business growth, profit and the ongoing development of the enterprise. Organisations that are able to create an environment that is conducive to productivity tend to have happier employees who are more loyal and committed, who do more for the business and who generate more, whether that’s in terms of profit or innovative ideas.

This has a knock on positive impact on the experience that customers have of the brand, as well as the culture of the business going forward.

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Topics: retail innovation, people counting data, Productivity

The Results of our 2018 NRF Retailer Survey!

Posted by Allen Haynes on Feb 5, 2018 2:17:15 PM

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Irisys Experts: Selecting the Right People Counting Vendor and Analytics Package

Posted by Nick Stogdale on Nov 30, 2017 5:27:56 PM

For retailers investigating the complexities of people counting solutions, what you don’t know can hurt you. Selecting the right vendor to provide the people counting solutions to meet your business-critical needs can be difficult if you don’t know where to begin. No matter how familiar you are with people counting technology and analytics, it’s imperative to select a vendor who is committed to your success by ensuring you have the most innovative, industry-leading solutions at your disposal to increase operational efficiencies and expand revenue opportunities.

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Topics: People Counting, People Counting Technology, Estate Manager, Retail Analytics, Irisys Experts, Vector 4D

How are People Counters Used in Shopping Malls?

Posted by Jordan Britchford on Nov 23, 2017 10:31:24 AM

Shopping centres provide a wealth of opportunity when it comes to the potential to attract customers and make sales. However, they are also a difficult prospect for individual stores and retailers looking for insights into what customers do and where they’re coming from.

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Vector 4D - The Full Data Picture

Posted by Jordan Britchford on Nov 16, 2017 4:21:07 PM

Irisys has always had a very simple approach on the question of how to provide useful data from our sensors – give our partners and end-users access to the most complete picture possible and then let them draw their own conclusions from the data. This philosophy isn’t just a software consideration, it’s even built into the design of our hardware, and one of the factors that influences the technologies we choose.

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Topics: People Counter, Vector 4D

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