Customer Counting in Retail Stores

Google Analytics, but for shops

Websites use Google Analytics to measure their performance. Customer counting and retail analytics is the real-world equivalent for retail stores.

Customer counting data is used to understand flow, dwell times and calculate conversion rates. Business decisions, optimizations and improvements can then be made based on accurate and reliable data.

Our expertise is in creating the sensors that anonymously measure customer movement and collect this data. We work with partners around the world that use these sensors to provide data for their retail analytics platforms.

Retail Customer Counting

Advanced customer counting features

Vector 4D - Staff Detection

Staff detection and exclusion

Simple fabric lanyards can distinguish staff members from customers, enabling staff to be removed from counts for increased accuracy.

Vector 4D - Full Store Tracking

Open areas and wide entrances

Connect multiple sensors together for seamless customer tracking over large areas, wide entrances or even entire stores.

Vector 4D - Dwell

Dwell and heat maps

Measure how long customers spend in different areas and visualize movement trends with heat maps.

Vector 4D - Multi-Direction Counting

Multi-directional counting

Our industry leading people counting sensors detect the direction of movement and increments counts accordingly.

Vector 4D - Groups and Crowd Counting

Group and crowd counting

Calculate conversion rates that more accurately reflect actual buying behavior. The AI on-board our sensors easily handles large crowds and busy locations.

Content Card - 740x420 - Vector 4D - Child Filter

Child filter

Customizable height filters enable children to be anonymously detected and removed from count data for increased data accuracy.

Introducing Vector 4D

Our industry leading people counting sensor that makes all this possible.

Vector 4D leverages our decades of people counting experience and has been specially designed for maximum performance and counting accuracy.

Customer counting success stories

Irisys are people counting experts


people counted annually


sensors deployed globally


years of experience

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