People Counting Blog

Customer Satisfaction: Are Bricks-and-Mortar Retailers Closing Gap on Internet Retailers?

Posted by Lorie Fontaine Demski on May 4, 2017 10:00:00 AM

The American Customer Satisfaction Index (ACSI) gathers customer satisfaction data for six retail industries – department and discount stores, gas stations, drug stores, specialty retail stores, supermarkets and on-line retail. 

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Customer Experience: The Key to Retail Marketing

Posted by Allen Haynes on Jul 5, 2016 3:08:54 PM

Today’s marketplace leaves little room for retailers to let the customer experience fall by the wayside. Developing a comprehensive, data-driven strategy to maximize the customer experience is an integral component of a marketing plan. And it can be a driving factor in establishing repeat customers and positive brand advocacy.

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North American Retailers Plan to Invest in Customer Experience in 2015

Posted by Paul Fulton, Jr. on Feb 12, 2015 8:02:00 PM

North American retailers will increase their customer experience spending significantly in 2015, according to a recent report from SDL, a global customer experience consultancy firm.

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Retailers Are Embracing Omnichannel Shopping Experience Strategy

Posted by Paul Fulton on Sep 5, 2014 5:18:00 PM

More than 70 percent of U.S. retail executives say they are adopting omnichannel strategies to link shoppers’ in-store experience with websites, mobile apps, and social media platforms, according to the KPMG 2014 Retail Outlook Survey. 

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People Counting Intelligence Could Turn Tide for Gloucester’s Shrinking Superstore Crowds

Posted by Paul Fulton on Jul 10, 2014 5:52:00 PM

Some discount superstores in Gloucester may have begun to notice less footfall traffic, as shoppers in the area have begun turning to independent and smaller retailers.

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Make 2014 Count: Industry Group Forecasts 4.1% Retail Industry Growth

Posted by Natasha Gingles on Feb 17, 2014 9:47:00 PM

The National Retail Federation projects U.S. retail industry sales will increase 4.1 percent in 2014.  That growth – higher than last year’s 3.7 percent – presents a timely opportunity retailers can seize to grow and, more importantly, sustain a wider base of loyal customers.

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U.S. Shoppers Want In-Store Experience to Mirror Online Convenience

Posted by Natasha Gingles on Feb 10, 2014 3:24:00 PM

U.S. shoppers plan to make more purchases from physical stores, but retailers need to improve the in-store experience, according to a recent study by Accenture. Nearly 21 percent of the respondents say they plan on increasing their in-store purchasing, but want stores to offer the same convenience of online shopping.

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Black Friday Draws Large Crowds but Low Sales as Shoppers Head Online

Posted by Natasha Gingles on Dec 5, 2013 2:37:00 PM

The official start to the holiday shopping season drew bleak numbers for retailers pushing the big Black Friday buildup.

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Irisys Retail Technology Helps Alleviate Privacy Concerns of In-store Consumer Tracking

Posted by Natasha Gingles on Oct 24, 2013 6:00:00 PM

Analytics can provide retailers with the ultimate insight into their customers. Monitoring in-store movement can yield specific information about consumer behavior, shopping habits and patterns.

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Grocers Could Soon Face Amazonian-sized Online Competition

Posted by Danielle Martin on Jun 7, 2013 7:16:00 PM

Amazon.com is planning a large-scale launch of online grocery sales, according to a report from Reuters. It brings with it the first serious online competition for traditional grocery chains.

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Using Occupancy Data to Re-engage Employees With the Workplace

SafeCount privacy protecting occupancy monitoring - learn more