People Counting Blog

In-store Retail Analytics Using People Counters - What Data Can I Collect?

Posted by Tom Bell on May 15, 2019 11:07:36 PM

People counters can be used to collect a wide variety of data for important in-store retail analytics. Find out what data can be collected with our handy infographic.


How busy is your store, and why does it matter?

Posted by Jordan Britchford on Feb 27, 2018 9:53:20 AM

How busy is your store at any given time? How does this change, and how does it affect your conversion ratio? These are basic questions that every retailer has to ask, but until now they have been surprisingly difficult questions to answer, even for retailers with a comprehensive people counting solution.


Irisys Experts: Selecting the Right People Counting Vendor and Analytics Package

Posted by Nick Stogdale on Nov 30, 2017 5:27:56 PM

For retailers investigating the complexities of people counting solutions, what you don’t know can hurt you. Selecting the right vendor to provide the people counting solutions to meet your business-critical needs can be difficult if you don’t know where to begin. No matter how familiar you are with people counting technology and analytics, it’s imperative to select a vendor who is committed to your success by ensuring you have the most innovative, industry-leading solutions at your disposal to increase operational efficiencies and expand revenue opportunities.


4 Retail Tips - How You Can Put Data To Work

Posted by Jordan Britchford on Sep 11, 2017 10:51:09 AM

Retail is getting more competitive all the time, and like any situation, you can only make the best decisions if you are fully informed. Irisys gives you the data you need to get the best out of your stores, malls, and other retail locations.



Nearly Half of UK Stores Are Not Using Footfall Data to Improve Sales

Posted by Allen Haynes on Sep 5, 2017 10:00:00 AM

As the retail landscape continues to change with the evolving world of online shopping, it is becoming more important for retailers to better understand the nuances of customer traffic. By doing so, brick-and-mortar stores will be empowered to develop and strengthen the in-store strategies that will ultimately improve conversion ratios and help them make the most of every customer.


A store within a store – how stores are becoming more like malls

Posted by Jordan Britchford on Sep 1, 2017 1:01:45 PM

A curious thing is happening to the UK high street – more and more retailers are moving in with one another. One of the more prominent examples is coffee chains such as Costa opening in bookshops, clothing retailers, cinemas, and supermarkets.


Three Ways Irisys Can Help You Improve Store Conversion

Posted by Allen Haynes on Aug 14, 2017 1:00:00 PM

Getting customers through the door of your store is only half of the battle when it comes to increasing sales. The key aim of any store should be increasing customer conversions at every opportunity - be that a full product sale, or gaining a lead that will allow you to expand your marketing base and advertise directly to the audiences you really want to reach.


UK Retail Sales Surge, Pound at Its Strongest Level in Eight Months

Posted by Allen Haynes on May 22, 2017 4:31:32 PM

Recent warm weather and a later than normal Easter brought shoppers out onto the high streets in April, creating a surprise surge in retail spending, according to a recent report from the Office for National Statistics.


What Analytics Do Retailers Want to See?

Posted by Jordan Britchford on Apr 27, 2017 10:00:00 AM

For the past few years when it came to customer analytics the online world always reigned supreme. Until relatively recently the offline retailer was left only with their gut instinct and experience with only the most crude hard data to back it.


What is Vector 4D?

Posted by Jordan Britchford on Apr 26, 2017 4:06:18 PM

 The Vector 4D is the most advanced People Counter and Behavioural Detector in the world today, combining innovative new technologies with 20 years’ worth of expertise from the most experienced and trusted people counter manufacturer in the world.


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