How busy is your store at any given time? How does this change, and how does it affect your conversion ratio? These are basic questions that every retailer has to ask, but until now they have been surprisingly difficult questions to answer, even for retailers with a comprehensive people counting solution.
For retailers investigating the complexities of people counting solutions, what you don’t know can hurt you. Selecting the right vendor to provide the people counting solutions to meet your business-critical needs can be difficult if you don’t know where to begin. No matter how familiar you are with people counting technology and analytics, it’s imperative to select a vendor who is committed to your success by ensuring you have the most innovative, industry-leading solutions at your disposal to increase operational efficiencies and expand revenue opportunities.
Retail is getting more competitive all the time, and like any situation, you can only make the best decisions if you are fully informed. Irisys gives you the data you need to get the best out of your stores, malls, and other retail locations.
As the retail landscape continues to change with the evolving world of online shopping, it is becoming more important for retailers to better understand the nuances of customer traffic. By doing so, brick-and-mortar stores will be empowered to develop and strengthen the in-store strategies that will ultimately improve conversion ratios and help them make the most of every customer.
A curious thing is happening to the UK high street – more and more retailers are moving in with one another. One of the more prominent examples is coffee chains such as Costa opening in bookshops, clothing retailers, cinemas, and supermarkets.
Getting customers through the door of your store is only half of the battle when it comes to increasing sales. The key aim of any store should be increasing customer conversions at every opportunity - be that a full product sale, or gaining a lead that will allow you to expand your marketing base and advertise directly to the audiences you really want to reach.
Recent warm weather and a later than normal Easter brought shoppers out onto the high streets in April, creating a surprise surge in retail spending, according to a recent report from the Office for National Statistics.
For the past few years when it came to customer analytics the online world always reigned supreme. Until relatively recently the offline retailer was left only with their gut instinct and experience with only the most crude hard data to back it.