More than 70 percent of U.S. retail executives say they are adopting omnichannel strategies to link shoppers’ in-store experience with websites, mobile apps, and social media platforms, according to the KPMG 2014 Retail Outlook Survey. 

Two-thirds of the UK’s top retailers predict their businesses will grow this year, and many of them believe retail technology is a key strategy in achieving that growth, according to “The Retail Growth Strategies Survey 2014,” commissioned by law firm TLT.

Retail executives in Europe and North America have experienced positive returns from investing in data analyses that drive store strategies, according to The Economist Intelligent Unit. About half of survey respondents, however, say effectively utilizing that data remains their biggest obstacle.