People Counting Blog

A store within a store – how stores are becoming more like malls

Posted by Jordan Britchford on Sep 1, 2017 1:01:45 PM

A curious thing is happening to the UK high street – more and more retailers are moving in with one another. One of the more prominent examples is coffee chains such as Costa opening in bookshops, clothing retailers, cinemas, and supermarkets.

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The Results of our NRF retailer survey!

Posted by Jordan Britchford on Jan 24, 2017 9:43:36 AM

NRF's Big Show is now over for another year, but it was a fantastic show and we had a great time meeting so many retailers and other companies all interested in the power of retail analytics.

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4 Reasons Retail Stores Matter Now More Than Ever

Posted by Allen Haynes on Oct 7, 2016 4:02:57 PM

There’s no doubt that online retailers and virtual stores have taken a huge slice of the consumer market both in the UK and globally. Whilst many now see the dominance of internet sales as the only future for retail, conventional retailers on the high streets and in shopping centres still have a huge role to play in the customer purchasing experience - regardless of the product or brand.

Shopping online has certainly made the consumer’s journey a lot less time consuming and cost-effective. With virtually anything you could possibly want or need now available to buy online - from cars to beef carpaccio - you could argue that consumers have no need set foot in a shop or shopping centre ever again. But, studies show you’d be wrong.

Whilst shopping online is certainly more time efficient (and sometimes cost efficient, too), there’s a number of things which online shops cannot compete with - including adding value to the customer buying experience. Here are just four reasons why retail stores matter more than ever:

IS PEOPLE COUNTING THE ANSWER FOR RETAILERS? >

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Business Booming for U.S. Brick-and-Mortars Who Understand Customers

Posted by Allen Haynes on Sep 22, 2016 8:33:29 PM

Retail sales from brick-and-mortar stores are resurging, negating the claim that traditional brick-and-mortar shopping is dead, according to a recent report from CNBC’s “Mad Money.

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Customer Experience: The Key to Retail Marketing

Posted by Allen Haynes on Jul 5, 2016 3:08:54 PM

Today’s marketplace leaves little room for retailers to let the customer experience fall by the wayside. Developing a comprehensive, data-driven strategy to maximize the customer experience is an integral component of a marketing plan. And it can be a driving factor in establishing repeat customers and positive brand advocacy.

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4 Ways Retailers Can Put Data to Work

Posted by Allen Haynes on Jun 9, 2016 12:46:17 PM

What are you writing about today?

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How to improve your retail conversion ratio

Posted by Jordan Britchford on May 25, 2016 10:48:00 AM

All retailers have to look after the bottom line, but unfortunately increasing your conversion ratio in-store is easier said than done. Irisys’ years of experience of working with our end-users has given us some key insights to help you increase your conversion rates:

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4 Important Facts About Retail Customer Experience

Posted by Allen Haynes on Apr 5, 2016 2:31:34 PM

The retail marketplace has always been highly competitive; but the ongoing growth of online retailers have now snatched a huge proportion of customers away from traditional high streets and shopping centres. As a result, competition to encourage shoppers back into stores is now fiercer than ever.

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RBTE 2016: Brick-and-mortar stores here to stay

Posted by Allen Haynes on Mar 17, 2016 1:57:21 PM

For years, the notion that brick-and-mortar stores were on the way out and online-based sales were stealing the show has been atop news articles. However, it’s clear that thought is unfounded, according to Terry Duddy, non-executive director of Debenhams and former CEO of Home Retail Group, when he spoke at RBTE 2016.

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Make 2016 Count: National Retail Federation Forecasts 3.1% Retail Industry Growth in U.S.

Posted by Allen Haynes on Mar 3, 2016 1:57:26 PM

The National Retail Federation projects U.S. retail industry sales will increase 3.1 percent in 2016.  That growth – higher than the 10-year average of 2.7 percent – presents a timely opportunity retailers can seize to grow and, more importantly, sustain a wider base of loyal customers.

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