U.S. retailers are projected to hire more than 800,000 temporary employees for this year’s holiday season, the most since 1999, according to Challenger, Gray & Christmas.
More than 70 percent of U.S. retail executives say they are adopting omnichannel strategies to link shoppers’ in-store experience with websites, mobile apps, and social media platforms, according to the KPMG 2014 Retail Outlook Survey.
Some consumers did not react well to Amazon’s announcement that the cost of its annual Amazon Prime membership fee would jump from $79 to $99 this spring. The New York Times reports some shoppers don’t think the perks of the program – including streaming video content, e-books, and two-day shipping (that some say takes longer than two days) – are justified by a higher price.
U.S. shoppers plan to make more purchases from physical stores, but retailers need to improve the in-store experience, according to a recent study by Accenture. Nearly 21 percent of the respondents say they plan on increasing their in-store purchasing, but want stores to offer the same convenience of online shopping.
Analytics can provide retailers with the ultimate insight into their customers. Monitoring in-store movement can yield specific information about consumer behavior, shopping habits and patterns.