People Counting Blog

Customer Experience: The Key to Retail Marketing

Posted by Allen Haynes on Jul 5, 2016 3:08:54 PM

Today’s marketplace leaves little room for retailers to let the customer experience fall by the wayside. Developing a comprehensive, data-driven strategy to maximize the customer experience is an integral component of a marketing plan. And it can be a driving factor in establishing repeat customers and positive brand advocacy.

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Data Drives the New Age of Retail Customer Experience

Posted by Allen Haynes on May 17, 2016 3:08:17 PM

Despite what you may think, today’s malls are not going out of style – in fact, malls and shopping centers are smarter and more customer-centered than ever before.

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Retailers Are Embracing Omnichannel Shopping Experience Strategy

Posted by Paul Fulton on Sep 5, 2014 5:18:00 PM

More than 70 percent of U.S. retail executives say they are adopting omnichannel strategies to link shoppers’ in-store experience with websites, mobile apps, and social media platforms, according to the KPMG 2014 Retail Outlook Survey. 

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People Counting Intelligence Could Turn Tide for Gloucester’s Shrinking Superstore Crowds

Posted by Paul Fulton on Jul 10, 2014 5:52:00 PM

Some discount superstores in Gloucester may have begun to notice less footfall traffic, as shoppers in the area have begun turning to independent and smaller retailers.

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Grocers Could Soon Face Amazonian-sized Online Competition

Posted by Danielle Martin on Jun 7, 2013 7:16:00 PM

Amazon.com is planning a large-scale launch of online grocery sales, according to a report from Reuters. It brings with it the first serious online competition for traditional grocery chains.

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