Retailers are expecting American spending to be at its highest in three years this holiday season, according to a report published this week by the National Retail Federation.
The much-hyped “showrooming” phenomenon was supposed to take down retail giants. Long-standing stores would be shuttered as consumers used them only to touch, try and compare products – but turned to online and mobile retailers to make their actual purchases.
Ecommerce sales hit an all-time high of $263.3 billion in the United States in 2013, an increase of 16.9 percent over 2012, and is expected be an estimated $294 billion in 2014, according to PricewaterhouseCoopers. Early projections show online sales could approach $414 billion by 2018.