The holiday shopping season officially kicks off at the end of the month, and it’s not just U.S. retailers who are expecting unprecedented Black Friday sales, according retail research firm Conlumino.
Irisys and our partner PFM Footfall Intelligence worked with Network Rail, the owner and operator of the railway infrastructure and stations in the UK, to develop and deploy a network of people counters at some of their busiest stations, including London St. Pancras International. This network counts over 1 billion movements annually, and has helped Network Rail to transform their stations, creating maximum value from the retail space available and attracting in new customers that aren’t even there to catch a train!
Accurate people-counting data benefits Europe’s leader in designer outlet retailing as well as its brand partners
Christmas offers the opportunity for seasonal sales spikes for retailers. Today, more stores than ever are turning to footfall analytics and conversion monitoring to help manage sales targets, drive greater insight into sales performance and improve staff scheduling.