People Counting Blog

‘Showrooming’ Just Showy Hype? U.S. Consumers More Likely to ‘Webroom’

Posted by Paul Fulton on Sep 30, 2014 3:38:00 PM

The much-hyped “showrooming” phenomenon was supposed to take down retail giants. Long-standing stores would be shuttered as consumers used them only to touch, try and compare products – but turned to online and mobile retailers to make their actual purchases.

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Brick-and-Mortars Must Innovate as Ecommerce Sales Continue to Rise

Posted by Paul Fulton on Aug 29, 2014 4:02:00 PM

Ecommerce sales hit an all-time high of $263.3 billion in the United States in 2013, an increase of 16.9 percent over 2012, and is expected be an estimated $294 billion in 2014, according to PricewaterhouseCoopers. Early projections show online sales could approach $414 billion by 2018.

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How do you know if your customers are ‘showrooming’?

Posted by Mike Slevin on Dec 13, 2012 4:52:00 PM

The truth is that consumer shopping behaviour is changing; not only because of the Internet and online shopping but also through the use of mobile telephones and particularly smartphones. This change in behaviour is leading to an increasing problem for traditional retailers known as ‘showrooming’.

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