People Counting Blog

U.S. Shoppers Want More Seamless In-Store, Online Experience

Posted by Paul Fulton on Jun 11, 2015 2:13:10 PM

U.S. shoppers plan to make more purchases from brick-and-mortar locations, but retailers need to improve the in-store experience and be consistent across channels, according to a recent study by Accenture. Nearly 28 percent of the respondents say they plan on increasing their in-store purchasing – up from 21 percent in 2014 – but want stores to offer the same convenience of online shopping.