People Counting Blog

What is a People Counter? Is it the Same as a Footfall Counter?

Posted by Tom Bell on May 16, 2019 5:32:24 PM

What is a people counter?

A people counter is any device that is used to count the number of people that use an entrance/exit or passageway. Depending on how the counter is used, a people counter may be called a footfall counter, a door counter, a customer counter, or a visitor counter. All these people counters work in the same way. First, a count line is set up in the configuration settings of the device. When the device detects that a person has crossed the count line while travelling in the direction being reported, the count output from the line increases.  This data is then sent via the Internet to a retail analytics platform for analysis.


In-store Retail Analytics Using People Counters - What Data Can I Collect?

Posted by Tom Bell on May 15, 2019 11:07:36 PM

People counters can be used to collect a wide variety of data for important in-store retail analytics. Find out what data can be collected with our handy infographic.


How Footfall Counters Can Benefit Your Retail Store

Posted by Jordan Britchford on Oct 30, 2017 10:00:00 AM

Footfall counters are a simple piece of tech that have had a revolutionary impact for consumers and retail businesses, from stores to airports and train stations.

The concept is very simple — sensors at an entrance measure the number of people coming and going. The sensors use infrared technology that counts each time a person passes a set point. Advanced sensors, like the Vector 4D people counter, can also provide data on whether the person is coming or going. People counters are easy to use and install, but what benefits do they actually provide?


How Do Footfall Counters Work?

Posted by Jordan Britchford on Oct 25, 2017 3:13:09 PM

In the digital world, working out how many visitors a store has, how those visitors use the online store and what promotions are delivering results is fairly easy to do. But what about the real world? If you have a bricks and mortar store how do you gather the kinds of retail analytics that can generate essential insights for driving sales and making essential decisions about marketing and spend?

The answer is footfall counters.


UK Increases Brick-and-Mortar Retail Technology Investments in 2014

Posted by Natasha Gingles on May 16, 2014 6:32:00 PM

Two-thirds of the UK’s top retailers predict their businesses will grow this year, and many of them believe retail technology is a key strategy in achieving that growth, according to “The Retail Growth Strategies Survey 2014,” commissioned by law firm TLT.