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People Counting Blog

How Footfall Counters Can Benefit Your Retail Store

Posted by Jordan Britchford on Oct 30, 2017 10:00:00 AM

Footfall counters are a simple piece of tech that have had a revolutionary impact for consumers and retail businesses, from stores to airports and train stations.

The concept is very simple — sensors at an entrance measure the number of people coming and going. The sensors use infrared technology that counts each time a beam is broken and some systems can also provide data on whether someone is coming or going. People counters are easy to use and install, but what benefits do they actually provide?

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Topics: Footfall Counters

How Do Footfall Counters Work?

Posted by Jordan Britchford on Oct 25, 2017 3:13:09 PM

In the digital world, working out how many visitors a store has, how those visitors use the online store and what promotions are delivering results is fairly easy to do. But what about the real world? If you have a bricks and mortar store how do you gather the kinds of metrics that can generate essential insights for driving sales and making essential decisions about marketing and spend?

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Topics: Footfall Counters

UK Increases Brick-and-Mortar Retail Technology Investments in 2014

Posted by Natasha Gingles on May 16, 2014 6:32:00 PM

Two-thirds of the UK’s top retailers predict their businesses will grow this year, and many of them believe retail technology is a key strategy in achieving that growth, according to “The Retail Growth Strategies Survey 2014,” commissioned by law firm TLT.

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Topics: Thermal, Footfall Counters, Irisys People Counter, Retail Technology, Retail Solutions, Retail Queue Management, People Count, Retail Analytics, Irisys Retail, Irisys Queue Management, Queuing Systems, Retail Customer Service