It’s not just the age of the shopper that’s changing
There is a lot of discussion about the new generation of shoppers, particularly the millennials who expect their in-store shopping experience to be comparable to their on-line experience. The findings of FMI’s recently released ‘US Grocery Shopper Trends 2017’ further supports this trend and provides some additional insight. The most significant of these insights is the comfort level millennials appear to have gained in just the past year shopping for groceries on-line. In 2017, 43 percent of millennials said they shop for groceries on-line; that is compared to 28 percent in 2016.