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More Retailers Using Analytics but Need Help for Stronger, Effective Use of Incoming Data

Posted by Natasha Gingles on Jan 27, 2014 9:07:00 PM

Retail executives in Europe and North America have experienced positive returns from investing in data analyses that drive store strategies, according to The Economist Intelligent Unit. About half of survey respondents, however, say effectively utilizing that data remains their biggest obstacle.

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Topics: People Counting, Customer Experience, customer analytics, Retail Queue Management, Retail Analytics, thermal imaging techology, retail analysis, traffic counting system