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Amazon Prime Ups Membership Fee – and Opportunities for Traditional Retailers

Posted by Natasha Gingles on Mar 14, 2014 4:28:00 PM

Some consumers did not react well to Amazon’s announcement that the cost of its annual Amazon Prime membership fee would jump from $79 to $99 this spring. The New York Times reports some shoppers don’t think the perks of the program – including streaming video content, e-books, and two-day shipping (that some say takes longer than two days) – are justified by a higher price.

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