Getting customers through the door of your store is only half of the battle when it comes to increasing sales. The key aim of any store should be increasing customer conversions at every opportunity - be that a full product sale, or gaining a lead that will allow you to expand your marketing base and advertise directly to the audiences you really want to reach.
Irisys have been assisting a huge range of clients in driving in-store customer conversions. Our retail analytics solutions are tried and trusted by some of the biggest names in retail, whilst we have been consistently pushing innovation in people counting systems for the past 20 years.
Whilst there are a number of factors involved in driving customer conversions up, here are three of the ways we can assist you in capitalising in footfall to your store and making more successful conversions.