People Counting in Retail Stores

How does people counting benefit retail stores?

With competition from traditional bricks-and-mortar retailers, online stores and everything in between, today's retail stores need to make the most of every customer that comes through their doors.

Without a clear idea of shopper behaviour and conversion rates, retailers are forced to make business decisions that don't take into account key facts about their customers.

Accurately measuring footfall and using this to generate detailed retail analytics is at the core of what we do.

People Counting Application - Retail Stores1


Benefits and ROI

iconfinder_check-circle-outline_326568 black-small  Retail analytics - data driven intelligence

Irisys door counters can be used to measure people through different entrances, across or into different areas of a building. Retailers can use this to measure and optimise conversion rates, staff scheduling and the success of marketing campaigns.

iconfinder_check-circle-outline_326568 black-smallImprove the customer experience

Knowing the patterns of customer demand in your stores allows you to more accurately schedule your staff and maintenance services to meet customer needs. It means that you can respond to actual known requirements rather than estimated figures, delivering a better customer experience overall.

iconfinder_check-circle-outline_326568 black-smallUnderstand your customers

Data from Irisys people counting systems reveal just how many people visit a store, how many convert into customers, help identify areas of the store with high or low footfall, and correlate these against staff scheduling and marketing campaigns.

iconfinder_check-circle-outline_326568 black-smallFind your winning conversion formula

Footfall analysis helps store teams to make the most of their sales opportunities and schedule their time as efficiently as possible. Identifying your most successful selling techniques and rolling them out across multiple stores, as well as analysing individual stores, becomes easy.

iconfinder_check-circle-outline_326568 black-smallGet a consistent measure of customer engagement

Delivering real-time information on customer numbers and movement throughout the store, Irisys people counting systems can give you an accurate assessment of the footfall across your whole store portfolio, and show which stores are making the most of their opportunities.

iconfinder_check-circle-outline_326568 black-smallAssign staff deployment to demand

By measuring the footfall in your stores at different locations and times of day, you can find the best places for in-store displays, and make sure that staff schedules accurately reflect the demand by customers. By reducing the time your staff spend where they aren’t required and re-deploying them where they are, you can make cost savings and create a better experience for customers and staff.

See how you can go beyond people counting DOWNLOAD VECTOR 4D BROCHURE

Vector 4D people counter

Vector 4D - front - smallThe most advanced, privacy protecting people counter in the world with unrivaled count accuracy.

Impressive features such as staff detection, dwell time measuring and the ability to connect multiple units to cover wide openings enable this IoT device to help smart retailers go beyond people counting and optimise their customer experience.


The improved level of data relating to the dealerships is allowing Harley-Davidson to make critical business decisions that solidify the bottom line, while keeping its loyal consumers returning time and time again
Harley-Davidson Case Study