Piggly Wiggly

Queue Management Case Study

Piggly Wiggly improves their customer service with Irisys Queue Intelligence

Piggly Wiggly led the world with the first self-service supermarket way back in 1916, and now they continue to lead the way in improving customer service through using the Irisys Queue Intelligence™ system.

Project Scope

Industry sector: retail, grocery

Geography: USA

Service solution: queue intelligence system and cashier scheduling

About Piggly Wiggly: In 2016, Piggly Wiggly celebrated its 100th anniversary. Founded in 1916 in Memphis, TN, Piggly Wiggly was America’s first self-service grocery store. There are currently over 600 Piggly Wiggly stores in 17 states. The JTM Corporation, owned by the Milligan family and operating in Alabama and Georgia, is a franchise of Piggly Wiggly, LLC.

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Business Issue


The JTM Corporation is known for their low prices and friendly, hometown service. In order to compete, they needed to deliver not only friendly service but fast service; the challenge was delivering this great service while keeping prices low. Chief Financial Officer Keith Milligan said “We were looking for a way to differentiate us from the other stores in town. We felt if we could excel in faster customer service we would have an advantage over our low-price competitors.”



JTM installed the Irisys Queue Management System in one Columbus, GA store in October 2014. After piloting the system for 12 weeks and seeing the benefits of improved customer service and easier cashier scheduling, Keith decided to implement the system in all 19 stores.

Business Benefits

Irisys - Piggly Wiggly Case Study

Since implementing the system, the JTM Corporation has seen the following benefits:

  • Faster checkout service

Customer wait time was reduced from 2 minutes to 1 minute, saving customers 150,000 minutes of waiting each week.

  • Reduced competitor impact

Over the past 6 months 7 competitors have opened in the JTM market area. The improved customer service and satisfaction has reduced the potential negative sales impact to their stores.

  • Improved Customer Satisfaction

District Manager Gil Milligan said that before the system was implemented, they would get customer complaints about “not having enough lanes open or enough cashiers available.” Since the Irisys system was implemented, they haven’t received a single complaint about speed of checkout.

  • Optimized labor scheduling

With the guidance of the Irisys Lane Scheduler, the stores are now scheduling Cashiers to coincide with customer demand.

The Milligan family was so excited about the benefits they’ve seen with the system that they invited Irisys to participate in their recent franchisee conference. Over 260 stores were represented at the conference. Keith told his fellow franchise owners that “This system has helped customer service better than anything we’ve ever tried.”

As a result of the improved customer service, the JTM Corporation will be launching a new marketing tag line – “At Piggly Wiggly, every register is an express lane”.