How does people counting benefit supermarkets?
People counting technology can help supermarkets and grocers fight back against competition from online competitors.
Irisys have worked with big brand supermarkets all over the world, and our experience has shown time and time again that knowing more about your customers; how they shop, when they shop, and how they move through your stores, gives you a chance to improve levels of customer service to exceed expectations and encourage repeat visits.
Without a clear idea of shopper behaviour and store conversion rates, management are forced to make business decisions that don't take into account key facts about their customers.
Accurately measuring footfall and using this to generate detailed retail analytics and power supermarket queue management systems is at the core of what we do.
Reduce queue length and customer wait time
People hate queuing. Customers strongly prefer shopping in supermarkets and grocers where they don't have to waste time in queues.
People counters can be used to power queue management systems that can reduce queues through more efficient staff deployment, which in turn provides major staff productivity gains, lowers costs and improves customer satisfaction.
Improve the customer experience
By understanding the patterns of customer demand in your store, you can more accurately schedule your staff and maintenance services to meet customer needs. This means that you can respond to actual known requirements rather than estimated figures, delivering a better customer experience overall.
Retail analytics - data driven intelligence
Irisys people counters can be used to anonymously measure people flow through different entrances, exits and into different areas of your store.
Supermarkets and grocers can use these retail analytics to optimise conversion rates, staff scheduling, and the success of marketing campaigns.
Assign staff deployment to demand
Measuring footfall in your stores at different locations and times of day, means you cannot only find the best places for in-store displays but you can also make sure that staff schedules accurately reflect the demand of customers.
By reducing the time your staff spend where they aren’t required and re-deploying them to where they are required, you can make cost savings and create a better experience for customers and staff.
Increase conversion - maximise opportunities
Everyone that enters your store is a sales opportunity, so just looking at checkout sales doesn’t give you a complete picture. How many of your sales opportunities are you converting? Why are you losing out on sales?
People counting intelligence can help you to answer these questions, and make sure you can minimise the numbers of visitors leaving your store without making a purchase.
Understand your customers
People counting systems can identify trends in customer activity, helping you to anticipate the numbers of staff you require at given times and improve the customer shopping experience.
By understanding customer needs and making your store a better shopping environment, the average basket size can increase, increasing sales and profits significantly.
Vector 4D people counter
The most advanced, privacy protecting people counter in the world with unrivaled count accuracy.
Impressive features such as staff detection, dwell time measuring and the ability to connect multiple units to cover wide openings enable this IoT device to help smart retailers go beyond people counting and optimise their customer experience.
Rodney McMullen - President and COO, Kroger
