Choosing the right people counter for your business is essential. Not all options out there will deliver the same, advanced insights, so how do you make sure that your selection is sound?

People counters vary in two key respects: the degree of accuracy available and the range of metrics that can be measured. People counters can be assessed in terms of a percentage when it comes to accuracy, with the best solutions achieving 98-99%.

In this free guide we'll arm you with the questions you need to ask to allow you to get to the bottom of the metrics that matter, including:

• Accuracy;
• Exclusion functionality
• Height measurement