People Counting case study - Harley Davidson

Harley Davidson

Harley Davidson people counting case studyWorld-renowned motorcycle manufacturer Harley Davidson realised that they needed a real-time overview of performance at their dealership network, as part of a drive to reduce costs and improve revenues. They identified difficulties in making evidence-based decisions, and realised they needed a powerful retail analytics platform to change this.

Working with Irisys, they now have the tools and systems they need to measure customer footfall and monitor key business metrics to establish the overall health of sales and performance. Installed at over 200 stores, each of which is individually owned and operated, the system is contributing positively towards Harley-Davidson’s ongoing business strategy.