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People Counting blog

Occupancy – The Missing Retail Metric

Posted by Tim Wheatley on May 15, 2018 2:27:08 PM

People or traffic counting has long been used by retailers to help understand the performance of their retail stores. Associating the traffic count with transaction records allows retailers to understand their store conversion rate – the key metric that indicates how effective a store is at converting its incoming customers into money. Retailers use this information in a number of ways – comparing store performance across the estate, understanding the impact of advertising campaigns on store performance, understanding the impact of store improvements and driving staff scheduling to ensure that the stores are adequately staffed at the busiest times.

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Topics: retail footfall monitoring, Vector 4D, Retail Intelligence

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