People Counting Blog

What is a People Counter? Is it the Same as a Footfall Counter?

Posted by Tom Bell on May 16, 2019 5:32:24 PM

What is a people counter?

A people counter is any device that is used to count the number of people that use an entrance/exit or passageway. Depending on how the counter is used, a people counter may be called a footfall counter, a door counter, a customer counter, or a visitor counter. All these people counters work in the same way. First, a count line is set up in the configuration settings of the device. When the device detects that a person has crossed the count line while travelling in the direction being reported, the count output from the line increases.  This data is then sent via the Internet to a retail analytics platform for analysis.

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In-store Retail Analytics Using People Counters - What Data Can I Collect?

Posted by Tom Bell on May 15, 2019 11:07:36 PM

People counters can be used to collect a wide variety of data for important in-store retail analytics. Find out what data can be collected with our handy infographic.

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Vector 4D - The Full Data Picture

Posted by Jordan Britchford on Nov 16, 2017 4:21:07 PM

Irisys has always had a very simple approach on the question of how to provide useful data from our sensors – give our partners and end-users access to the most complete picture possible and then let them draw their own conclusions from the data. This philosophy isn’t just a software consideration, it’s even built into the design of our hardware, and one of the factors that influences the technologies we choose.

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What is Vector 4D?

Posted by Jordan Britchford on Apr 26, 2017 4:06:18 PM

 The Vector 4D is the most advanced People Counter and Behavioural Detector in the world today, combining innovative new technologies with 20 years’ worth of expertise from the most experienced and trusted people counter manufacturer in the world.

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4 Important Facts About Retail Customer Experience

Posted by Allen Haynes on Apr 5, 2016 2:31:34 PM

The retail marketplace has always been highly competitive; but the ongoing growth of online retailers have now snatched a huge proportion of customers away from traditional high streets and shopping centres. As a result, competition to encourage shoppers back into stores is now fiercer than ever.

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RBTE 2016: Brick-and-mortar stores here to stay

Posted by Allen Haynes on Mar 17, 2016 1:57:21 PM

For years, the notion that brick-and-mortar stores were on the way out and online-based sales were stealing the show has been atop news articles. However, it’s clear that thought is unfounded, according to Terry Duddy, non-executive director of Debenhams and former CEO of Home Retail Group, when he spoke at RBTE 2016.

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