People Counting Blog

Occupancy limits? Restrictions on gatherings? Social distancing?

SafeCount can help businesses and organisations ensure customers, visitors and employees have the space they need.


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Retail Estate Management: 4 Ways to Improve Marketing ROI

Posted by Nick Stogdale on Aug 24, 2018 9:39:48 AM

Measuring marketing ROI can seem like a challenge in a brick-and-mortar store.

Digital stores provide obvious ways to gather data but what do you do if your customers are shopping in real life, as opposed to online? With the help of retail analytics, any store can use retail estate management to help improve the ROI of marketing campaigns.


Vector 4D: The Only People Counter that Doesn't Count Staff

Posted by Nick Stogdale on Aug 7, 2018 9:38:39 AM

Analytics have a significant role to play in retail, for offline stores as much as in the online world.

Bricks-and-mortar retailers require effective people counting technology to gather the raw data to fuel these analytics. However, the level of detail and insight available differs from one people counter to another and not many can provide a truly accurate picture.

This is where Vector 4D comes in. As the worlds' most advanced people counter, it combines a range of technologies to meet all retail analytics needs with ground breaking accuracy.


4 Things Your Reseller Won’t Tell You About Your People Counter

Posted by Nick Stogdale on Aug 3, 2018 9:38:47 AM


How People Counters Improve Your Bottom Line

Posted by Nick Stogdale on Jul 12, 2018 9:08:00 AM

Insight into footfall traffic is fundamental to improving store performance. In fact, it’s difficult to achieve better results without measuring the volume of customers, as well as looking at key metrics such as dwell time and the way that consumers move around your retail store.

If you have insight into customer responsiveness to your store, its promotions, staff, layout, location etc., then you are equipped with key data that is essential to making the decisions that directly improve the bottom line of the business. When it comes to what people counters can do there are three obvious ways in which using this technology can contribute to better results.


What is Time of Flight People Counting?

Posted by Nick Stogdale on Jul 6, 2018 9:04:00 AM

People counting is well established as an effective way of gathering data and insights that can contribute to better customer experience. 

As customer spend increases, on average, by around 40% as a result of a positive experience, there is a tangible benefit to investing in this technology for any business. Footfall and people counting systems evolve as technology develops and more opportunities open up to gain more accurate insights – time of flight people counting is one of the latest evolutions of this incredibly useful tech.


Retail Technology: Why People Counters Alone Are Not Enough

Posted by Jordan Britchford on Jun 18, 2018 3:04:53 PM


Optimising sales opportunities is crucial to the success of any retail business. Traditional people counters have a significant role to play in enabling this by gathering data on customers in the store.


Occupancy – The Missing Retail Metric

Posted by Tim Wheatley on May 15, 2018 2:27:08 PM

People or traffic counting has long been used by retailers to help understand the performance of their retail stores. Associating the traffic count with transaction records allows retailers to understand their store conversion rate – the key metric that indicates how effective a store is at converting its incoming customers into money. Retailers use this information in a number of ways – comparing store performance across the estate, understanding the impact of advertising campaigns on store performance, understanding the impact of store improvements and driving staff scheduling to ensure that the stores are adequately staffed at the busiest times.


How busy is your store, and why does it matter?

Posted by Jordan Britchford on Feb 27, 2018 9:53:20 AM

How busy is your store at any given time? How does this change, and how does it affect your conversion ratio? These are basic questions that every retailer has to ask, but until now they have been surprisingly difficult questions to answer, even for retailers with a comprehensive people counting solution.


NRF 2018 - Better Conversion Reigns as Top Retailer Need for Second Consecutive Year

Posted by Allen Haynes on Feb 6, 2018 3:53:20 PM

Retail executives from around the world converged in New York City Jan. 14-16 for the National Retail Federation’s (NRF) BIG Show. The retail industry’s premier showcase, executives attend NRF every year to find solutions that will improve store performance and ultimately increase company-wide sales. At the show, Irisys held an interactive survey to identify what performance areas retailers are relying on analytics to help them reach their goals.


5 Strategies for Developing a Productive Workforce

Posted by Jordan Britchford on Feb 6, 2018 10:01:10 AM

Workforce productivity holds the key to business growth, profit and the ongoing development of the enterprise. Organisations that are able to create an environment that is conducive to productivity tend to have happier employees who are more loyal and committed, who do more for the business and who generate more, whether that’s in terms of profit or innovative ideas.

This has a knock on positive impact on the experience that customers have of the brand, as well as the culture of the business going forward.


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