American retailers will see a sales increase of about 4.1 percent in 2015 – up from nearly 3.5 percent in 2014 – according to the National Retail Federation.
If the prediction based on economic outlook, labor market growth and consumer spending trends holds true, it will be the largest increase since 2011 when U.S. retailers saw 5.1 percent boost.
“Already facing far fewer obstacles than this time last year in terms of growth opportunities, retailers are optimistic about the potential that exists for healthy growth in retail sales and consumer engagement in 2015,” NRF President and CEO Matthew Shay said in a press release.
With these high expectations for U.S. retailers, ensuring both company-wide and store-specific operations are optimized will be essential in sustaining in-store traffic and revenue opportunities in 2015 and beyond.
This process often begins with obtaining actionable traffic data that is utilized to create the ultimate shopping experience for your customers, including delivering superior service throughout the store and ensuring checkout lines are short.
Both of these elements encourage consumers to spend more time shopping, which can lead to significant revenue gains.