Making sure that you get the most out of your workforce is one of the most important parts of running a successful retail business. Here are 4 key strategies to help you to ensure you get this right.
- Hire the right people
Building the best team possible starts with the hiring process. You can take advantage of new channels such as social media, to make sure you reach the audience possible and find the best people for your business. Look for people that would be a good cultural fit as well.
- Invest in your team
Providing your team with good training and continuous development will be a big boost to morale, employee engagement, and help to improve their productivity. Training isn’t just something that you should give to new members of staff, it’s something that should be revisited and built on over time.
- Reward your employees and recognise their achievements.
Giving your employees a tangible stake in the success of the store can give a huge boost to their motivation. Even small things, such as going out of your way to praise good work help to build a positive working environment, and extra financial bonuses are always welcomed!
- Invest in technology
Getting the right data about store performance is going to be vital if you want to measure improvements and compare outcomes across your estate. By accurately measuring footfall you can understand your conversion rates at different times and see where you are most productive. Conducting a demographic trend analysis will help you to understand the potential customers that walk into your store, and so on.