Customers Walk Out of Stores, Abandon Purchases when Lines are Long
Mar 10, 2014
Americans will abandon a checkout line and leave a store without making a purchase after eight minutes of waiting in a checkout line.
British shoppers won’t even wait around that long. They’ll walk out after just six minutes.
These are among the findings of a new Omnico Group study, which also found 77 percent of Americans are less likely to return to a store where they experienced long checkout lines.
These findings aren’t surprising to us at Irisys, the world’s No. 1 supplier of grocery queue management systems. Irisys’ intelligent Queue Management solution is installed in more than 4,000 of the world’s busiest supermarkets – making checkout lines shorter and faster for millions of customers.
Mass retailers are pulling out as many high-tech stops as possible to remain competitive and keep their customers happy and loyal – especially in the grocery industry, where profit margins are incredibly slim.