Business benefits of People Counting

  • Conversion Ratio extraction to help store performance
  • Store by store comparison
  • Staff Schedule optimisation
  • Advertising effectiveness
  • Best Practice in retail
  • Remove the mystery from store management

Get the key reference work

Conversion: the last great retail metric, by Mark Ryski.

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People Counting

People Counting is the key to retail analytics. If you don’t know how many customers entered your store, you don’t know how many left without buying. Conversion Ratio is the key metric: the ratio of number of purchasers to the total number of people entering the shop.

Irisys People Counters offer accurate and repeatable people counting - the key to the calculation of Conversion Ratio. Irisys People Counters enable the comparison of store performance across estates and remove the mystery from performance analysis.

The solution enables you to gather staff and store management performance, optimise staffing levels, optimise customer service and implement shared best practices. Achieve a first rate return on investment; implement a people counting system with an Irisys people counter.

Irisys People Counters set the standard in accurate people counting: more than 100,000 are in use worldwide.

Download the case study: People Counting is the missing data for retail

See the Irisys people counting cameras in action

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