Sales for UK retailers improved dramatically to a 9 percent increase in August surprising store owners after July’s staggering -14 percent decrease, according to a recent survey from CBI.
This sudden increase in retail spending has astonished some industry experts who predicted August to hover around 0 percent year-over-year sales. In fact, more than 26 percent of respondents placed more orders with suppliers than they did a year ago.
These interesting findings are further validating earlier August reports indicating British shoppers are heading back to brick-and-mortar locations sooner than expected since the UK’s vote to leave the EU.
“The summer weather has brought shoppers out onto the high street with retailers reporting that sales growth has risen, outdoing expectations, although firms do expect sales growth to ease next month,” said CBI Head of Economic Analysis and Surveys Anna Leach in a press release.
And while these discoveries may be surprising for some, they should serve as a reminder to retailers that the in-store experience not only matters, but is a key driver in promoting brand loyalty.
As British consumers begin shopping again, retailers must create new and exciting shopping experiences that entice customers away from tablets and laptops and into their brick-and-mortar locations.
Now is the time for brick-and-mortars to commit to enhancing the shopping experience and improving operational efficiency through technological innovation like people counting and queue management solutions.
Retail technologies, like Irisys People Counting and Irisys Queue Management, play crucial roles in helping retailers improve in-store service-delivery strategies. Irisys People Counters provide critical performance metrics – and validate (or dispute) assumptions that stores are gaining traffic and improving conversion rates.
And Irisys Queue Management puts retail metrics into action. The predictive checkout solution reduces customers’ queue times and optimises staffing levels at the front end and throughout the store.
Take a look at 4 Ways Retailers Can Save Money Using Analytics.