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People Counting blog

Why choose Gazelle 2?

Posted by Jordan Britchford on Jun 14, 2017 4:08:10 PM

The Gazelle 2 has become the preferred choice for many Irsys partners and end-users the world over, so what are the top reasons people are giving for choosing the Gazelle 2?

A new 90° lens

Giving a much wider field of view, the new 90° lens gives the Gazelle 2 greater options for installation, and ultimately means that a given area can be covered with fewer units - offering a significant cost saving. 

Faster installations

With optional Bluetooth technology on-site teams can connect to the Gazelle 2 much more easily, giving big savings of time and costs. The new 90° lens also means that there are more options for where you can install the sensor - on lower ceilings, on further from the door, all things that make it easier and faster to install. 

Very high reliability

Irisys devices have unmatched reliability, meaning fewer problems for partners to solve and longer uninterrupted data for the end-user. Combined with the low power consumption and remote configuration/validation capability, the Gazelle 2 has a very low cost of ownership. 

Wide openings

By linking together several units, data can be collected across a wide area as if by a single unit, give a more accurate count than multiple units counting independently. Entrances up to 50m wide can be covered using this feature.

Low light functionality

With Irisys' proprietary technology the Gazelle 2 uses a robust thermal-based people detection and counting system that works independently of ambient light conditions - so it will work even in total darkness.

Gazelle 2 - giving you more options for your projects


Find product details on our free Partner Portal


Topics: Gazelle 2

UK Retail Sales Surge, Pound at Its Strongest Level in Eight Months

Posted by Allen Haynes on May 22, 2017 4:31:32 PM

Recent warm weather and a later than normal Easter brought shoppers out onto the high streets in April, creating a surprise surge in retail spending, according to a recent report from the Office for National Statistics.

Sales for UK retailers improved with a 2.3 percent increase from March, more than doubling the projected 1 percent.

This sudden increase in retail spending has stunned some industry experts who predicted UK retail sales to slow even more with prices increasing and consumers becoming more budget consciousness. However, these interesting spending patterns are further validating previous reports that British shoppers are heading back to brick-and-mortar locations sooner and more frequently than expected since the UK’s vote to leave the EU last year.

Interestingly, the UK is relying more and more on shoppers to drive financial growth since last year’s vote, while other sectors such as construction have slowed, said the report. The result has strengthened the pound to its highest level since September 2016.

And while British consumers flocking back to the high streets has surprised some, it is better served as a reminder to retailers that the in-store experience not only matters, but is a key driver in sales conversion performance and brand loyalty.  

British retailers must see this opportunity to create new and exciting shopping experiences as customers continue stepping away from online shopping and head back into their brick-and-mortar locations.

With summer fast approaching and holiday planning soon to follow, now is the perfect time for brick-and-mortars to commit to enhancing the shopping experience and improving operational efficiency through technological innovation like people counting and queue management solutions.

Retail technologies, like Irisys People Counting and Irisys Queue Management, play crucial roles in helping retailers improve in-store service-delivery strategies. Irisys People Counters provide critical performance metrics – and validate (or dispute) assumptions that stores are gaining traffic and improving conversion rates. And Irisys Queue Management puts retail metrics into action. The predictive checkout solution reduces customers’ queue times and optimises staffing levels at the front end and throughout the store.

Take a look at 4 Ways Retailers Can Save Money Using Analytics.

Contact Us to Learn More about Irisys Intelligent Retail Solutions

Topics: People Counting, Retail Analytics, Shopping Trends

Vector 4D Height Measurement Capability

Posted by Jordan Britchford on May 22, 2017 2:20:51 PM

The Vector 4D uses innovative Time-of-Flight technology, allowing a range of new characteristics and behaviours to be measured, opening the door to a huge range of new possibilities. While many systems on the market today claim to gather height data, due to the passive nature of video systems the best that can be achieved is often only an estimate. With the Vector 4D however, the height of all people passing through the field of view is measured directly, with high accuracy.

Using this measurement a height histogram of all people counted can be collected, giving a rich resource for estimating the distribution of adults vs children, for example. Limits can also be intelligently applied to counts to include or omit people above or below a given height, allowing children to be included or excluded from the count.

The heights of people may also be continually monitored allowing changes in behaviour to be detected; are they sitting or standing, for example? This will enable some new insights into the way that people use a space. Only the Vector 4D has the capacity to record this type of data with such accuracy and combine it with other built-in capabilities to give end-users a data resource with so many options.

The capabilities of the time of flight sensor also extend to the more practical side of operating the device, as it can understand its environment in great detail. It is able to automatically calculate its mounting height, and therefore the area of the field of view, making installation and calibration easier.

High accuracy by design, coupled with an innovative feature set mean that the Vector 4D will be unparalleled in terms of capability and practicality.

Topics: People Counting Technology, Vector 4D, height measurement

RBTE 2017 review

Posted by Jordan Britchford on May 12, 2017 4:22:55 PM

After a busy two days at RBTE 2017 the whole Irisys team is back at the office – but what a great show we had! As always it was great to hear directly from some of the UK’s largest retailers to talk about the challenges they face in shopper conversion and queue management.

We were especially pleased to showcase our new product, the Vector 4D which was nominated for the RBTE innovation award, recognising the transformative potential of this new sensor.

Vector 4D is Irisys’ innovative time of flight sensor combining highly accurate people counting, direct height and dwell measurement in one aesthetic IoT sensor.

Visit www.iriys.net for more information.

Topics: RBTE, Vector 4D

Customer satisfaction at checkout: are bricks-and-mortar retailers closing the gap with Internet retailers?

Posted by Lorie Fontaine Demski on May 4, 2017 10:00:00 AM

The American Customer Satisfaction Index (ACSI) gathers customer satisfaction data for six retail industries – department and discount stores, gas stations, drug stores, specialty retail stores, supermarkets and on-line retail. 

According to the ACSI’s recently released 2016 Retail Report, customers continue to give their lowest satisfaction ratings to the “speed of the checkout process” in the department and discount, specialty retail and supermarket sectors. Conversely, customers are the most satisfied with this aspect of their shopping experience in the internet retail sector – giving “ease of checkout and payment process” their highest satisfaction marks. 

Customer satisfaction scores in all sectors were up this year, reversing a two-year downward trend. While this is good news for all retailers, the discrepancy in checkout satisfaction indicates that brick-and-mortar retailers still have a long way to go to close the “checkout experience” satisfaction gap with online retailers.

The checkout process is particularly interesting to us at Irisys as our queue management system is designed to optimize labor on the front end and provide a fast, efficient checkout process. For more information about the Irisys Queue Intelligence™ system, please contact sales@irirsys.co.uk.

Topics: People Counting, Customer Service

What Analytics Do Retailers Want to See?

Posted by Jordan Britchford on Apr 27, 2017 10:00:00 AM

For the past few years when it came to customer analytics the online world always reigned supreme. Until relatively recently the offline retailer was left only with their gut instinct and experience with only the most crude hard data to back it.

However, times have changed and an increasing amount of data is now available to bricks and mortar retailers. For decades, retailers have done without high level analytics, so why is it essential now?

If you’ve found yourself asking this question, it may be this holding you back. Alternatively, you may be tracking key metrics but be unsure how to utilise that data. However, based on insights taken from the online retail world, we understand that the more data, the better for your business.

Additionally, it could be said that the retailer of today is more complex than ever, with so many more options than were available in the past. Technology is becoming integrated into our daily lives, whether with our consent or not, which has allowed forward thinking retailers to take advantage of new data tracking technology.

Typically, shopping can either be a necessity, or recreational hobby, and the way these shoppers behave differs dramatically. However, despite this, both types of shopper want the same fundamental level of customer service, which data can enhance significantly.

With the rise of the smartphone, development of smart tech, and surge in demand regarding the “Internet of Things” and the dawn of virtual reality, shoppers are expecting their experience to change and these are all tools that retailers can take advantage of.

With all these new tools available, it would become incredibly easy to become bogged down in data, so what could you do to utilise this data?

  • Staffing Levels

It may go without saying, but one of the often overlooked elements of customer experience is the level of service. The key to this is having the right number of staff available to provide the necessary level of service. Before updates in retail analytics stores used rotas as a way to manage staff, however, the system whilst somewhat effective, is archaic in the face of an information led strategy.  

By using data to monitor the number of customers, patterns and being able to see bare facts regarding key metrics, you can bring your staff requirements to the 21st century. Customer analytics software allows the easy compilation of trend data, allowing you to monitor levels of store activity by day, hour and even minute, allowing you to tailor staffing around this data.

  • Staff Performance Metrics

As well as managing staff levels, you’re also able to use data to increase staff performance and morale. In retailing, success is often driven by standing out from their peers in order to receive promotions, awards, financial benefits and praise. However, without adequate tracking data such benefits cannot be assessed objectively and can be rife with favouritism and bias.  

However, when business replaces gut instinct with hard data, conflict is minimised, if not eliminated.

  • Understanding Customers’ Needs

Making use of offline data analytics is your insight into your customers’ minds. Their behaviour is a retailers insight into what customers want, and what they don’t want. By utilising smart phones connecting to Wi-Fi systems it is possible for stores to understand where the customer goes in the store and just as importantly where they don’t.

Whilst this data is not personalised, it is relatively unintrusive and can show useful shopping patterns. For instance, if 75% customers go down the first two aisles but only 50% go down to the third then it may be better to locate new promotions in the first two aisles. With advanced data, stores can determine the prime locations for different items.

To summarise, offline retailers want to see a range of data, which can have positive impacts on their stores. Everything right from the number of customers entering and not purchasing to the busiest days, all helps you make the most of your stores.

Topics: People Counting, Retail Analytics

What is Vector 4D?

Posted by Jordan Britchford on Apr 26, 2017 4:06:18 PM


The Vector 4D is the most advanced People Counter and Behavioural Detector in the world today, combining innovative new technologies with 20 years’ worth of expertise from the most experienced and trusted people counter manufacturer in the world.

Vector 4D Web.pngIncorporating a Time-of-Flight people detection system with Irisys’ software algorithms, the sensor can produce a range of data, including:

  • Highly accurate people counting
  • Height measurement
  • Dwell time

The Vector 4D protects the privacy of those it counts, as the Time-of-Flight technology does not produce any identifiable images.

Highly reliable by design, Irisys have engineered the Vector 4D from the beginning using our detailed understanding of the physics that underpin the technology and the thermal properties of the components, we have built a world-leading sensor for the next-generation of stores.

The Vector 4D will make much more detailed behavioural analysis possible, and promises to be more accurate, easier to install, and deliver more benefits to end-users than any other people counter on the market.

Currently in the final stages of field testing and development, Irisys engineers have been working for this project for over a year. We can’t wait until the first production units are available to our worldwide network of distributors in Q3 of 2017!

Topics: People Counter, Retail Analytics, Vector 4D

Vector 4D Shortlisted for 2017 RBTE Innovation Trail and Award

Posted by Allen Haynes on Apr 24, 2017 5:18:10 PM

Vector 4D, the world’s most advanced people counter launched by Irisys earlier this year, was named a finalist by an independent panel of judges for the 2017 RBTE Innovation Trail and Awards – an award program showcasing the newest, most innovative retail technology on the market.

As a shortlisted entry, Vector 4D will be featured in the Innovation Trail at RBTE – one the world’s largest retail technology expos – and highlighted on the show’s “Winners Wall.” The overall winner will be announced at RBTE on May 8.

Vector 4D utilizes Time of Flight technology, a cutting-edge solution that detects, tracks and measures people’s movement with state-of-the-science sophistication to deliver a new, more complete picture of retail traffic – a picture that is clearer and more accurate than those available through any predecessors.

Besides counting customers, Vector 4D can be configured to eliminate or count children as customers utilizing height measurement technology; deployed to monitor shopper dwell times; and installed in areas where older technologies cannot perform.

Vector 4D features include:

  • Future-proof design with high-power processor
  • Direct height measurement
  • Dwell time recording
  • High reliability, including in low-light conditions
  • Total privacy protection for the public
  • USB expansion port for accessories
  • Bluetooth, iBeacon and Wifi functionality
  • Remote audit, validation and configuration system

To learn more and to speak with a solutions consultant, email sales@irisys.net.

Topics: People Counting, Irisys People Counter, Retail Technology, RBTE

UK Retailers Struggling to Connect with Consumers, Create Unique Experience

Posted by Allen Haynes on Mar 23, 2017 12:43:37 PM

UK retailers must innovate and optimize their operational capabilities to deliver a streamlined customer experience to shoppers. This is the call-to-action to the retail industry after only 40 percent of UK shoppers believe retailers are providing “good or great” customer service, according to a recent report from the research firm Zeta Global.

Nearly 81 percent of respondents of the recently published survey of UK consumers said they were more likely to make a purchase if greeted or recognized as a previous customer. The report urges retailers that a stronger – and even personalized – customer experience is needed to boost customer loyalty and spending at the traditional brick-and-mortar store.

The report also implies that UK shoppers are having increasingly high service expectations with more than 63 percent of those surveyed stating they have bought items as a direct result of communication with retail staff. This means that although the ecommerce market continues expanding, consumers are clearly craving exceptional and unique in-store experiences.

Retailers must capitalize on consumers’ desires and invest in operational efficiency and customer experience technology that delivers data in real time.

In doing so, retailers will uncover a multitude of strategic improvements like optimizing in-store layouts with traffic flow, staffing and adjusting operating hours to align with peak customer shopping schedules – all of which can drive revenue.

But to boost the bottom line, retailers must invest in the right technology.

Queue management and people counting systems from Irisys, for example, are among the best solutions available to retailers. They provide the high-priority, real-time data that is essential to creating the ultimate customer experience.

Learn How the World’s Best Retailers Create a Great In-Store Experience

Topics: People Counting, Customer Experience

NRF 2017 Forecast: U.S. Retailers to See Sales Increase

Posted by Allen Haynes on Feb 14, 2017 2:03:10 PM

American retailers will see a sales increase of about 3.5 to 4.2 percent in 2017, according to the National Retail Federation.

If the prediction based on economic outlook, labor market growth and consumer spending trends holds true, it will continue retail’s resurgence of growth in recent years. Online and other non-store sales are expected to increase between 8 percent and 12 percent, according to the forecast.

“The economy is on firm ground as we head into 2017 and is expected to build on the momentum we saw late last year,” NRF President and CEO Matthew Shay said in a press release. “With jobs and income growing and debt relatively low, the fundamentals are in place and the consumer is in the driver’s seat.”

With these high expectations for U.S. retailers, ensuring both company-wide and store-specific operations are optimized will be essential in sustaining in-store traffic and revenue opportunities in 2017 and beyond.

This process often begins with obtaining actionable traffic data that is utilized to create the ultimate shopping experience for your customers, including delivering superior service throughout the store and ensuring checkout lines are short.

Both of these elements encourage consumers to spend more time shopping, which can lead to significant revenue gains. And with retail executives emphatically stating improved conversion rates is the primary need from retail analytics at the 2017 NRF BIG Show, now is the time to invest in technology that equips retailers with the real-time data needed to increase revenue and reduce operating costs.

Download Irisys’ People Counting White Paper and Learn How to Optimize Your  Customer Experience

Topics: People Counting, Customer Service, Retail Analytics