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People Counting Technology Leaps into Next Generation with Gazelle

Posted by Natasha Gingles on Jan 3, 2014 8:25:00 PM

NORTHAMPTON, UK, and ATLANTA (Jan. 3, 2014) – The next generation of People Counting technology springs to life with the release of Gazelle, an intelligent analytics platform developed by Irisys that unites modern design with a powerful software suite and enhanced capabilities.

Gazelle’s intelligent detection device boasts a sleek, low-profile casing – available in either surface or recessed mountings – that blends into its environment. It can be painted to match colors and patterns, and custom casings can be developed.

The system is designed with more than beauty in mind, though. Gazelle’s intelligent detection device features WideTracker – with its wide openings that yield enhanced path-mapping features and 16 counting lines, Gazelle can provide greater behavioral insight in spaces where video and legacy systems have historically been challenged. And sequential line logic enables data analytics such as: store penetration, customer / kiosk engagement and customer flow and walk-through.

“In some ways, the technology behind some of the world’s leading shopping environments has not kept up with the pace of the design of those environments,” says Chris Precious, President, Americas for Irisys. “Gazelle bridges that gap not just in its aesthetics, but in how it captures information. Its WideTracker™ gives the device a greater span of vision that counts more people in a greater range. The technology is also unobtrusive and does not capture any personal information about customers, associates or anyone within the building – which remains crucial to alleviating growing concerns about privacy.”

Gazelle uses Irisys’ intelligent thermal sensing technology to discreetly detect people’s body heat to track and interpret their presence and direction of movement. Algorithms combine behavioral and spatial analytics to yield performance data such as footfall, traffic flows and penetration of people. 

“The information Gazelle produces can be put into action to optimize staff, change store layouts to align with traffic patterns and even adjust hours of operation to capture greater sales opportunities,” says Nick Stogdale, divisional director for detector products at Irisys. “And its near real-time data uncovers opportunities to respond dynamically to situations almost as they occur – those that can spur immediate revenue increases and those that could disrupt operations and lead to lost sales. Like all of our devices, it requires minimal maintenance and consumes very little power. Combine that with its exceptional reliability, and Gazelle becomes a highly effective solution for retailers looking to stretch their budgets as far as possible.”

With verifiable accuracy of more than 98 percent, the Gazelle system is stable in all lighting and temperature conditions – including extreme heat and cold, glare and shadow – to deliver consistent, transparent traffic data. Its performance is unmatched by any video technology.

Gazelle can be deployed within a single location, across a regional operation, or throughout a worldwide estate. Its enhanced tools enable remote management for task scheduling, diagnostic reporting, device configuration, verification, firmware upgrading and more from virtually any Internet-enabled PC or tablet anywhere in the world.

About Irisys

Irisys is a high-tech innovator pioneering new solutions to bring strategic insight and expanded capabilities to an array of industries worldwide. Combining discreet infrared technology and intelligent software, Irisys technology provides actionable information that can be used to drive operational efficiencies and improve business performance. Delivering faster checkout lines, cleaner facilities, higher-security perimeters, and more, Irisys’ solutions are deployed throughout the globe’s leading retail operations, publicly and privately owned buildings, airports, security systems, quick-serve restaurants and other facilities. For more information, visit www.irisys.co.uk.

Topics: People Counting, Thermal Imaging, Thermal People Counting, Retail, customer flow management, Retail Solutions, Queue Management Systems, Checkout Technology